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Digital Design Governance
Westpac Digital Guidelines, templates & resources
Brand guidelines
- Masterbrand guidelines
- Tone of voice - Coming soon
- Cheat sheet
- Little book of brand
Channel specific guidelines
- eDM guidelines
- Digital display - Coming soon
- Social - Coming soon
- Video - Coming soon
- OOH - Coming soon
- Retail - Coming soon
Assets
Templates
This site should be your single source of truth. Be sure to check back here regularly to ensure you use the latest versions.
If you're looking to create a new customer experience beyond these guidelines, please contact the CX team.
Important info
Some considerations when using our templates, creating assets for the public site.
Please download and read through the Spots & Specs PDF (PDF 3MB).
Page 9 is a great overview of templates we use and assets we output. Then to follow, pages 20-23 is the visual guide explaining in detail.
Things to be considered when selecting an image
- One focal point
- Focal point on the right/left hand side
(image can be flipped but making sure there’s no words on there, like an artwork in the background of words etc)
- Focal point needs air around it and not closely cropped
- Horizontal – panoramic (means focal point in the middle, image to have background on left/right side).
Things to be considered when using PSD templates
- Ensure that the focal point layer is removed from the final exported image
- Ensure that the final files/artwork are output at recommended file size
- Use focal point layer as a guide to ensure image will work on all devices and break points.
Design frameworks
Components Library
An up-to-date snapshot of current WBC AEM components.
Last updated 16/08/18
PSD Templates + Spots & Specs
Download the most recent PSD templates and digital guidelines (Spots & Specs).
Last updated 16/08/18
Tools & SBG Brands
WBC Sketch Component Library
All components for landing page designs
Download WBC Sketch Component Library
Sketch UI Kit - All brand global assets
The Sketch UI Kit is available as a ‘.zip’ download hosted on GitHub. We frequently update the Sketch UI Kit files so please ensure you have the latest version.
Each brand has their own Digital Design Governance site, to access you need to click on the links below. You will be required to put in a username and password. Please contact us and we will supply you with these details.
Guidelines
Last updated: October 2019
Last updated: July 2020
Westpac Group's heritage, palette, logo variations, colours and photography.
Last updated: July 2017
Spots and specs - logo, colours, typography, web banners and more.
Last updated: July 2017
Creative guidelines for the new Westpac Online Banking NBA and campaign webtiles.
Please note: If you require NBA or secure tiles - please contact us below.
Last updated: October 2019
Digital element specs – fonts, typography, colour palette, buttons and more.
Last updated: July 2017
Out of Home guidelines
Last updated: May 2017
Our tone of voice, best practise, specs and examples for eDMs.
Last updated: July 2017
Our tone of voice, photography, specs and examples for DM.
Last updated: February 2018
Look, feel and tone, messaging content and how to's.
Last updated: July 2018
Why and how we write the way we do for online, tablet and mobile.
Last updated: June 2017
Ruby's logo, colours, typography and photography.
Last updated: August 2018
Westpac video guidelines