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Westpac Brand Guidelines
Westpac digital guidelines, templates & resources
Channel specific guidelines
- eDM guidelines (PDF 21MB)
- Digital display (PDF 4MB)
- Social (PDF 10MB) - New brand guidelines coming soon
- Video (PDF 2MB)
- OOH (PDF 3MB)
- Retail - Coming soon
Assets
- Decorative pictograms (Illustrator)
- Animated decorative pictograms (After Effects)
- Westpac font (Desktop and Web)
- Motion system (MP4)
- Logo pack
Chopper end frame
- Activation Layer: Full opacity. All assets here
- Brand: Transparent. All assets here
Templates
- eDM templates
- Digital screen - Retail (PSD)
- Digital display banner templates (PSD)
- A1 Brand template - Full bleed image (Indesign)
- A1 Brand template - Colour block (Indesign)
- A1 Activation layer template (Indesign)
- Video open frames (PSD)
- 16x9 Broadcast end frame - 3 sec (MOV)
- 16x9 Broadcast end frame - 5 sec (MOV)
- 16x9 Broadcast end frame - 7 sec (MOV)
- Social end frames (MOV and MP4)
- Brand powerpoint
- Email signature (DOC 26KB)
- Letterhead (DOC 139KB)
- Service letterhead (DOC 33KB)
- Memo (DOC 157KB)
- Fax (DOC 157KB)
- With compliments slip (PDF 16KB)
Email Exec Banner
Awards submission process
Westpac digital guidelines, templates & resources
Westpac website guidelines and templates
- Website guidelines (PDF 18MB)
- Website component library and image templates (Sketch & PSD)
- Westpac UI kit (Sketch link)
- HTML example of the component library
Westpac Mobile App Signout tiles
Digital writing guidelines
Why and how we write the way we do for online, tablet and mobile.
Westpac Group Global experience language (GEL and GUI’s)
Accessibilty tools
Our Regional Retail Bank guidelines
Each brand has their own digital design governance site, to access you need to click on the links below. You will be required to put in a username and password. Please contact us and we will supply you with these details.