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Westpac Brand Guidelines
Westpac digital guidelines, templates & resources
Brand guidelines
- Masterbrand guidelines (PDF 19MB)
- Tone of voice - Coming soon
- Cheat sheet (PDF 5MB)
- Little book of brand (PDF 11MB)
Channel specific guidelines
- eDM guidelines (PDF 21MB)
- Digital display (PDF 1MB) - New brand guidelines coming soon
- Social (PDF 10MB) - New brand guidelines coming soon
- Video (PDF 1MB) - New brand guidelines coming soon
- OOH (PDF 787KB) - New brand guidelines coming soon
- Retail - Coming soon
Assets
- Decorative pictograms (Illustrator)
- Animated decorative pictograms (After Effects)
- Westpac font (Desktop and Web)
- Motion system (MP4)
- Logo pack
Templates
- eDM templates
- Digital screen - Retail (PSD)
- Digital display banner templates (PSD)
- A1 Brand template - Full bleed image (Indesign)
- A1 Brand template - Colour block (Indesign)
- A1 Activation layer template (Indesign)
- Video open frames (PSD)
- 16x9 Broadcast end frame - 3 sec (MOV)
- 16x9 Broadcast end frame - 5 sec (MOV)
- 16x9 Broadcast end frame - 7 sec (MOV)
- Social end frames (MOV and MP4)
- Brand powerpoint
- Email signature (DOC 26KB)
- Letterhead (DOC 139KB)
- Service letterhead (DOC 33KB)
- Memo (DOC 157KB)
- Fax (DOC 157KB)
- With compliments slip (PDF 16KB)
Westpac digital guidelines, templates & resources
Westpac website guidelines and templates
- Website guidelines (PDF 8MB)
- Website component library and image templates (Sketch & PSD)
- Westpac UI kit (Sketch link)
- HTML example of the component library
Westpac Mobile App Signout tiles
Digital writing guidelines
Why and how we write the way we do for online, tablet and mobile.
Westpac Group Global experience language (GEL and GUI’s)
Accessibilty tools
Our Regional Retail Bank guidelines
Each brand has their own digital design governance site, to access you need to click on the links below. You will be required to put in a username and password. Please contact us and we will supply you with these details.