Empowering you through data insights
Helping you do business better
Westpac DataX is a commercial data analytics offering that allows you to integrate the power of Westpac data (including over 6 million daily card transactions) with your organisation's data assets. Through Westpac's business intelligence tools and a team of data specialists, the data is refined into rich and actionable insights that can help you:
- Better understand and measure market conditions, economic trends and the impact of events
- Deliver more targeted products and services
- Benchmark your performance and market share
- Optimise your operations and distribution channels.
Your partner in building a sustainable future
Westpac DataX's team of data solution consultants and commercial experts partner with you to identify gaps and opportunities in your business and customise the data solutions you need.
We also have a dedicated public sector offering to support evidence-based policy decisions and nation building projects.
Our products and your privacy
Westpac DataX has privacy at its core. We strictly adhere to legal and privacy obligations, and our own high standards, to ensure personal information remains protected. Our Westpac DataX products are based on de-identified, aggregated data.