Westpac DataX

Putting the power of Westpac's data insights and specialists in your hands, Westpac DataX can help you better understand your customers, market conditions and opportunities.

Helping you do business better

Westpac DataX is our data analytics offering that combines the power of Westpac data with your organisation’s data assets. We unlock the value of data sets using our business intelligence tools and team of expert data scientists to deliver rich and actionable insights that can help you:

 

Better understand and measure market conditions, economic trends and the impact of events
Deliver more targeted products and services
Benchmark your performance and market share
Optimise your operations and distribution channels.

Empowering you through data insights

Your partner in building a sustainable future

Westpac's DataX team of data solution consultants proactively partner with clients to identify business opportunities using data solutions tailored for your needs. Our industry specialisations include government, retail, media, property, travel and many more.

Our products and your privacy

Westpac card tracker

Westpac Card Tracker, 17 August 2026

August 17 2026 5 mins

Card activity: solid growth pulse returns.

The Q2 update from the Westpac-DataX Consumer Panel unpacks spending and savings trends across Westpac's broad customer base.

Westpac Card Tracker, 27 July 2026

July 27 2026 5 mins

Card activity bumping around a flat trend.

Quarterly business update

A short video from Westpac's Economics team Sian Fenner discussing the latest release of the new Westpac Business Signal report.

Westpac Business Signal July 2026

July 23 2026 5 mins

A widening divide across businesses.

Westpac's Business Signal methodology

July 23 2026 5 mins

What the WBS measures.