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Empowering you through data insights

Helping you do business better

Westpac DataX is a commercial data analytics offering that allows you to integrate the power of Westpac data (including over 6 million daily card transactions) with your organisation's data assets. Through Westpac's business intelligence tools and a team of data specialists, the data is refined into rich and actionable insights that can help you:

  • Better understand and measure market conditions, economic trends and the impact of events
  • Deliver more targeted products and services
  • Benchmark your performance and market share
  • Optimise your operations and distribution channels.

Your partner in building a sustainable future

Westpac DataX's team of data solution consultants and commercial experts partner with you to identify gaps and opportunities in your business and customise the data solutions you need.


We also have a dedicated public sector offering to support evidence-based policy decisions and nation building projects.

Our products and your privacy

Westpac DataX has privacy at its core. We strictly adhere to legal and privacy obligations, and our own high standards, to ensure personal information remains protected. Our Westpac DataX products are based on de-identified, aggregated data.

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Data thought leadership

Data and AI: The next revolution

Adoption of data analytics and artificial intelligence is transforming the way businesses operate and informing government policymaking.

Data insights: a new currency for strategic growth

Westpac DataX gives business and government access to powerful data insights to inform decision-making and achieve growth through sophisticated data analytics.


Rethinking digital supply chains

The transformative potential of data generated through digital supply chains is now capturing the attention of senior executive teams and boards as companies position themselves for greater resilience and growth in a post-pandemic world.