Our strategy and purpose
Our strategy and purpose
Westpac’s purpose is taking action now to create a better future. It’s what we do, who we are and why we come to work every day. What's most important to us is understanding what a better future means to our customers — and taking action now to help them achieve it.
It’s with our purpose in mind that we’ve set ourselves a bold ambition. Our ambition is to be our customers’ #1 bank and partner through life.
Our strategy seeks to deliver on this by building deep and enduring customer relationships, being a leader in the community, being a place where the best people want to work and, in so doing, delivering superior returns for shareholders.
In delivering on our strategy, we are focused on our core markets of Australia and New Zealand, where we provide a comprehensive range of financial products and services that assist us in meeting the financial services needs of customers. With our strong position in these markets, and over 13 million customers, our focus is on organic growth, growing customer numbers in our chosen segments and building stronger and deeper relationships.
A key element of this approach is our portfolio of financial services brands, which enables us to appeal to a broader range of customers and provides us with the strategic flexibility to offer solutions that better meet individual customer needs.
Our strategy is framed by five priorities: Customer, People, Change, Risk, Performance.
Our strategic priorities
CUSTOMER – Customer Obsessed
We strive to know, support, and deliver for our customers every day.
PEOPLE – Best Team, Trusted Experts
Our empowered team works together as trusted experts to help customers succeed.
CHANGE – Brilliant at Delivery
We simplify processes and move quickly to deliver what matters most.
RISK – Safe & Strong
We manage risk wisely to ensure long-term safety and trust for our customers.
PERFORMANCE – Execution Excellence
We excel through a focus on results, innovation, and teamwork.
Our company’s commitments
Our commitments are how we align, act, and lead to become the #1 bank — together. Every day we strive to deliver on our promise to:
Always Deliver, Safely
We love to tackle the tough stuff. We’re tenacious and committed to finding solutions for customers that keep them safe and manage our risk.
Make an Impact
We care about making a real, sustainable difference. We create authentic and lasting value for our customers and the communities we serve.
Own it
We take accountability and do what we say we will. We’re focused on what our customers need from us and we won’t give up until we’ve delivered for them.
Our focus on sustainability
We believe that as one of Australia’s largest companies, we have a role to play in helping to create a positive social, economic and environmental impact.
Our Sustainability Strategy aligns to Westpac’s strategy and purpose.
It shows how we seek to embed sustainability across our five strategic priorities. Our Sustainability Strategy has three focus areas that will guide our efforts: climate transition, housing affordability and regional prosperity.