2026 Prestige Property Report
Your single destination for Australian prestige property insights and intelligence.
Understanding Prestige Property insights
At Westpac Private, we recognise the important role prestige property plays in building and preserving wealth for high-net-worth individuals and their families. In partnership with leading property researcher Cotality, the Prestige Property Report provides valuable market insights and analysis designed to help you make informed property purchase decisions in the year ahead.
Prestige property represents the epitome of desirability and highest quality real estate, typically representing the top 5% of each market by value. This asset class offers a powerful wealth-building tool, but navigating its intricacies demands an understanding and appreciation of market dynamics and the unique factors that drive value and influence transactions in this segment.
Australia’s evolving prestige property market
Australia’s prestige property market is experiencing record growth. Our 2026 report details the market hotspots for Australian prestige property and explores the broadening reach of the prestige market out of Sydney and into Queensland, Perth and Adelaide. Understand the shifts in the buyer behaviour of high-net-worth individuals.
Snapshot of prestige sales
Markets by state and territory
Investment trends
Evolution of prestige property demand
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Things you should know
© 2026 Westpac Private Bank - division of Westpac Banking Corporation ABN 33 007 457 141 (AFSL and Australian credit licence 233714) (“Westpac”). Unless otherwise specified, the products and services described in this publication are available only in Australia. Westpac’s Financial Services Guide can be obtained by contacting your Private Banker.
This information is not financial advice and is for informational purposes only. This information has been prepared without taking account your personal objectives, financial situation or needs. It should not be considered a comprehensive statement on any matter nor relied upon as such. Because of this you should, before acting on this information, seek independent financial and taxation advice to determine its appropriateness to your objectives, financial situation and needs.
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This information may contain or incorporate by reference forward-looking statements. Past performance is not a reliable indicator of future performance, nor are forecasts of future performance. Whilst every effort has been taken to ensure that the assumptions on which any forecasts are based are reasonable, the forecasts may be affected by incorrect assumptions or by known or unknown risks and uncertainties. The ultimate outcomes may differ substantially from any forecasts.
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Images used in this report are sourced from licensed stock libraries and may be enhanced or adapted, including through the use of AI tools, for illustrative purposes only. Images do not represent actual properties.