Media releases

The White Lotus sparks surge in Thailand travel plans
Westpac data reveals growing popularity in travel to Southeast Asia

8 April 2025

Following Monday’s highly anticipated season three finale of The White Lotus, Westpac savings data has revealed more Australians are setting their sights on the show's host nation, Thailand, for their next holiday.

An analysis of over 400,000 savings goals set up in the Westpac app shows a 15 per cent increase in customers saving for a trip to Thailand1 – the largest year-on-year growth among all planned travel destinations.

Japan is also gaining popularity with an eight per cent increase, followed by Vietnam with a six per cent rise. Meanwhile, the number of customers saving for a trip to Bali has remained relatively flat.

According to the data, the destinations declining in popularity this year include Europe (down 25 per cent), South Korea (down 18 per cent), New Zealand and the United States (both down 12 percent).

The White Lotus effect

An analysis of customer spend activity has linked Thailand’s increasing popularity to the hit TV show. Insights from Westpac DataX uncovered spend on flights to Thailand increased by 24 per cent the day the first episode of The White Lotus’ third season went to air, compared to the week prior2.

Chris Brell, Head of Customer Lifecycle & Experience, says while cost-of-living concerns are top of mind for Australians many are making adjustments to achieve their travel goals.

“Destinations like Thailand present a cost-effective option for Australians seeking adventure without breaking the budget,” Brell said.

"With its lush landscapes, vibrant food scene and luxurious accommodation on show during the latest season of The White Lotus, Thailand offers the allure of an exotic getaway without the 24-hour flight time and at a more affordable price point, providing great value for Aussie travellers.

"The shorter flight time compared to other international destinations makes it a convenient and budget-friendly choice for those looking to escape, even if just for a week or an extra-long weekend."

Aussies choose closer, cheaper holidays

Currency movements are also playing a part in shaping Australians’ destination hot list. The Aussie dollar has held up strongly against a range of Asian currencies and that’s played out with a noticeable shift in customers seeking holidays in this region.

According to Westpac DataX, Westpac customers are spending more in Asia compared to destinations further afield like Europe and America. Spending in Asia grew by nine per cent in 2024, surpassing both America and Europe which grew by three and one per cent respectively.

"Despite less favourable currency shifts for travellers heading to Thailand, Australians still view it as a more accessible overseas holiday destination is due to the lower cost of flights and the shorter duration of trips,” said Westpac senior economist Matt Hassan.

“Cost conscious Australian travellers can continue to set their sights on Southeast Asia this year where they will find their dollars go a little further compared to European destinations.”

Top destinations Australians are saving for1:

  1. Japan (+8%)
  2. Europe (-25%)
  3. Bali (flat)
  4. New Zealand (-12%)
  5. United Kingdom (-5%)
  6. United States (-12%)
  7. Thailand (+15%)
  8. South Korea (-18%)
  9. Fiji (-11%)
  10. Vietnam (+6%)

 

Top money management tips for an overseas trip:

  • Set and track your savings goals. Westpac customers can create and track multiple savings goals to help achieve their travel plans, with the ability to setup recurring automatic transfers to help meet goals on time.
  • Maximise rewards when booking. For frequent travellers, using a rewards credit card can earn you points that help you save on flights and accommodation.
  • Notify your bank of your plans. Always let your bank know when you’re planning overseas travel to help keep an eye out for any unusual or suspicious activity on your accounts.
  • Utilise Global ATM Alliance. Westpac customers can save on ATM withdrawal fees by using Global ATM Alliance ATMs. A locator is available online or in the Westpac app.
  • Understand your buying power. Monitor exchange rate movements and find out how far your Aussie dollars will go with Westpac’s currency converter and overseas travel tips via the Westpac website. 

 

About the data

The savings goals data is analysis and comparison of savings goals set up by customers in online banking or in the Westpac app between 1 January – 31 December 2023 versus 2024.

About Westpac DataX

Westpac DataX is Westpac Group’s data analytics business using de-identified data sourced from across the bank’s operations. If you would like more insights on your sector or business from this and other Westpac data please visit Westpac DataX or contact the team. 
 

 

[1] Top ten most popular travel destinations created as a savings goal in Westpac online banking or the Westpac app between 1 January – 31 December in 2024 (with year-on-year shifts from 2023).

[2] 24.3% increase on 11 February 2025 compared to 4 February 2025.

 

Media Contact:

media@westpac.com.au