Sam co-founded The Pink Elephants Support Network in 2016, a not-for-profit that provides resources, information and networks to support people affected by early pregnancy loss. She brought this concept to life after discovering she could not find the support she needed following the heartache of multiple miscarriages. She has a degree in Media and a PostGrad in Education with a background in business development. In 2020, Sam was awarded a Social Change Fellowship by the Westpac Scholars Trust.