Marina Karpathios

Marina Karpathios (née Gainulina) leads Westpac Wire, the editorial division of the bank. She holds over a decade of experience in marketing and communications; degrees in Journalism and Psychology; and a drive to connect with discerning audiences via authentic storytelling across mediums. She previously worked across consumer brand comms for the likes of Tiffany & Co., NIVEA and Hugo Boss.

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