Lise Genzo joined Westpac in 2011 and, in her role as an entrepreneur-in-residence, she uses a wide range of methodologies and approaches to help change mindsets and behaviours to accelerate innovation. She incorporates Customer Centred Design and Lean Start Up practices with a specific emphasis on customer testing and prototyping. Prior to joining Westpac, she worked in the financial services sector in Australia and in the US where she completed her MBA and became an accredited Six Sigma Master Black Belt. Before that she worked in the public sector.
