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Chris de Bruin was appointed chief executive of Consumer & Business Banking at Westpac after joining the Group in February 2021. Chris brought nearly 25 years of experience in the financial services sector globally, spanning retail banking, consumer product portfolios, fintech and digital banking. He spent 13 years at Standard Chartered Bank, in senior roles across Asia and the Middle East; and prior to joining Westpac, was chief executive of Deem Finance in Dubai, one of the largest non-bank financial institutions in the Middle East, following a year in Toronto as president of Canadian fintech Zafin. Previously he was an Associate Principal at McKinsey & Company.
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