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4 benefits of being in business

3-minute read

Running your own business is a big decision with a lot of responsibility. You’re the heart of the business and your entire performance is dependent on you. It takes a specific type of person to run a business, someone who is driven, passionate, motivated and committed. While there are many risks to being in business, there are also strong reasons why you would want to be in business.

1. You can be your own boss

Independence and direction are big calling cards for entrepreneurs who want to run their own business. You get to make the key decisions, see the returns and also the losses. If there is a new direction you want to take, you don’t need to get this approved by anyone, you have 100% responsibility for the decisions you make.

2. You can lead a cause

If there is a cause you’re passionate about, you can drive this agenda throughout your business. When we spoke to Gina Di Brita of Numero Uno Coffee Roasters in Sydney, she described how “the very big part of her offering is ethically sourced coffees. People are becoming more and more aware of the mass production of coffee out there. That is not what we do, we’re not mass producing roasters, we’re actually speciality coffee roasters.” The way you choose to run your business can make significant impact across the supply chain.

3. Choose your customers

Unlike an employee who works for a business, when you run the business, you get to choose who you do business with. At the start of a business, many people will take on any new customer who wants their product or service, yet as the business matures, business owners tend to choose customers who are more closely aligned to their ethos. Remember each time you take on a new customer, you open a new network of contacts for your business.

4. Experience a challenge

A business, born from your own experience, hard work and effort, can be so much more rewarding than just working a job. You’ll be stretched in ways you never thought possible, and pick up so many skills along the way. When we spoke to Sasha Hanic of In The Deep swim school, she gave us an example from her business – “I really took over a swim school for a challenge, to learn and grow and get some business skills. We started in 2007 with 50 kids and now we’ve grown to close to 1,500, so it has been a big journey.”



Whatever your business is about, you can turn it into a great learning experience for those you work with and serve. Your business is part of an eco-system and you can have so much of a positive impact on those around you. If you’re looking to start a business, you might just find these are one of the reasons you begin and keep on going.

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