Media releases
Westpac to bring regional banking services to Moree, Leongatha & Smithton
10 April 2025
Westpac is investing in regional Australia with three new banking service centres in New South Wales, Victoria and Tasmania.
The Regional Service Centres will provide face-to-face support for retail and business customers, along with digital banking assistance and access to cash.
Westpac will initially establish three new Service Centres in Moree (NSW), Leongatha (VIC) and Smithton (TAS). Work is underway to bring the new service centre model, which combines retail and business banking, to a number of additional regional locations.
To support growth outside of Australia’s capital cities the bank will also add 150 new business bankers across its regional network over the next three years.
Westpac CEO Anthony Miller says regional Australia plays a vital role in the nation’s economy.
“Two years ago we announced a moratorium on regional branch closures while we review and strengthen our regional banking services. Today marks an important step in delivering on that commitment,” Mr Miller said.
“Regional Australia is pivotal to the nation’s economy. It’s home to a third of the population and contributes 30% to GDP. We’re investing in the regions because we want to support the hardworking Australians who live outside of our capital cities.”
The new Regional Service Centres will offer face-to-face support, while cash transactions will be provided through Smart ATMs with bankers on hand to assist. Help with other needs such as identity verification, personal and business lending, and fraud and scam support will also be available.
“We’ve thought long and hard about how we can provide a face-to-face service for our regional customers,” Mr Miller said.
“While most customers prefer to bank online, this new model will allow us to improve the way we help personal, business and agri customers.
“This includes tailored help for regional business and agribusiness customers looking to start or grow their business, and personal bankers available to assist with daily cash and banking enquiries.
“Each service centre might also look and feel a little different, with certain services scaled up or down depending on the needs of the respective community.”
The Moree Regional Service Centre will be the first to open later this year with three local business and agri bankers already on-the-ground to be joined by two personal bankers. The Leongatha and Smithton Service Centres will open in early 2026.
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