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Westpac DataX partners with NSW Government to enable
faster, data-backed decisions

2 March 2023

Westpac DataX, the Westpac Group’s data insights offering, has partnered with the NSW Government to provide powerful data insights to support faster, data-backed decision making.


The partnership holds great promise for the State’s disaster recovery efforts, providing both urgent impact analysis and insights to help focus relief efforts to citizens and businesses who need it most.


Head of Westpac’s DataX, Jade Clarke said, “The power of these insights brings enormous potential for disaster response and recovery planning in particular because it gives the Government access to time-critical information, helping them make data-backed decisions in high pressure situations.


“With our insights, the State Government can quickly monitor how residents are affected, the impact of relocation and changing spend patterns with merchants – all on a granular, geographic level.


“Our data provides a unique view into whether relief packages are working as intended, and also some of the longer tail financial health indicators,” Ms Clarke said.


The data innovation deal goes beyond disaster planning and will help the Government’s Data Analytics Centre embed data insights across NSW Government agencies and departments.


NSW Minister for Customer Service and Digital Government Victor Dominello said, “By partnering with Westpac DataX, we can further embed data-driven decision making across many of our agencies. Combined with the deep expertise of our Data Analytics Centre, these insights help to paint a richer picture of economic activity across the State, allowing the team to service complex strategic use cases in a timely manner”.


“This exciting partnership will see our advanced data solutions deployed to inform economic and social policy through evidence-based decision making, and will be a useful tool for use in economic forecasting and future planning initiatives for the State,” Ms Clarke said.


“Westpac DataX can provide a depth of insight to the NSW Government through our de-identified data insights, filling information gaps on consumer spend and financial wellbeing to ultimately improve outcomes for the citizens of NSW.”


The agreement builds on Westpac Institutional Bank’s longstanding banking relationship with the Government of NSW. 

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