Our bank, your brand; enabling embedded finance experiences
Banking is becoming increasingly embedded in digital experiences, platforms and apps. To meet this trend, Westpac has created a modern Australian banking platform, offered to partners as a service.
Westpac’s Banking-as-a-Service helps new players like Afterpay to offer banking products to customers via their existing brand and channels. The flexibility of our BaaS offering means that partners can tailor their front-end experience to suit their customer base and brand experience.
Our plug and play API-powered ecosystem, which is built on cloud-based microservices architecture, means we are future-ready and benefit from the constant innovation of our technology partners like 10x, FrankieOne and Feedzai. This means Westpac provides the latest all-digital banking products and services, while partners use their existing brand to enhance their customer proposition and experience.
With a platform engineered like a startup, with the regulatory expertise of a 200 year old bank, we can offer digital financial services to your end-customers, underpinned by core principles including innovation, safety, security and trust.