If you treat your website as a living and breathing part of your business, you'll see there are ways your website can increase your sales.
People often start their product search online, and as those searches begin with an online search engine, you want to ensure your website design is clear and optimised for Google.
According to an article published by Chitika Online Advertising Network in 2013, if your website ranks as one of the first results in Google, your website can get approximately 33% of all web traffic1. The more people who visit your site, the more sales opportunities you have.
Here are six ways you can optimise your website to maximise the experience for people and increase your rank in Google’s search results.
1. Mobile first
In a 2017 report by Bright Edge (a search engine optimisation platform), 57% of search traffic is now from people’s mobile phones or tablets.2 When you design your website for mobile, you want to keep your content concise, experience light and capture people’s attention.
White space and lists allow people to take in the information on your site. Keep in mind people’s attention spans are now around 8 seconds, so you want to be clear, relevant and up front.
3. Visual hierarchy
Put content into logical groups, so people understand the flow of your website. Start with the big idea first, then more to more detail as people progress.
4. Emotive experiences
Strong imagery is a great way to quickly tell a story about your brand. People don’t read every word, so instead you can use imagery to capture the emotional experience.
Know what keywords drive people from Google to your website. You can go to https://trends.google.com/trends and see how popular the keywords are with people over time. Make sure your page titles and headlines include the keywords people look for on Google.
Get your website in front of real people and watch how they use the site. Be on the lookout for navigation issues, unclear content and design issues. You want to make sure people can quickly get the information they want from your website.
You may even consider hiring a specialist website designer or design agency to help you get this right. Once your website is ready to go, you also want to make sure you can accept payments online from customers.3
Things you should know
3 Applications for merchant services are subject to approval. Terms and Conditions and other fees and charges apply. Full details are available on request.
This information does not take into account your personal circumstances and is general. It is an overview only and should not be relied upon. The information provided in this article should be used as a guide only. We recommend that you seek independent professional legal and tax advice about your specific circumstances. Westpac Banking Corporation ABN 33 007 457 141 AFSL and Australian credit licence 233714