Westpac ranks #1 in the Global Mobile Banking Functionality Benchmark
19 July 2016
Westpac has received the highest overall score in the Global Mobile Banking Functionality Benchmark report by Forrester, one of the world's most prestigious research and advisory firms.
The report compared 46 large retail banks across 14 countries in a variety of categories and criteria, including a range of touchpoints, transactional functionality and service features.
After a stringent and highly competitive evaluation process, Westpac has been recognised for receiving the highest overall score in mobile banking functionality in the Forrester 2016 Global Mobile Banking Functionality Benchmark report released today.
Westpac received the highest overall score amongst global peers and was noted for receiving "the highest score in the transactional features category," and for doing particularly well in its "range of touchpoints, account and money management, and marketing and sales."
Forrester cited Westpac as "strong in every category" in the report, and for rolling out "innovative features, such as letting customers take a picture of their credit cards to activate them."
Travis Tyler, General Manager, Consumer Digital at Westpac, said Westpac takes great pride in delivering outstanding services to its customers.
"We believe this global recognition can be attributed to our team's dedication to placing our customers' needs at the centre of every decision we make.
"We're renowned for taking an agile approach to our digital business strategy so we can stay at the forefront of industry trends, and constantly evolve to meet the needs and expectations of our customers.
More than 70% of our digital traffic comes through mobile banking, so it's no surprise we strive to make mobile banking easier, simpler and more convenient for our customers by offering new and award-winning features across smartphones, tablets and desktop.
"By experimenting with digital enhancements and using real-time analytics, we're now able to tailor a customer's mobile banking experience to their individual circumstances, because we understand their needs," he said.
This is the second time Westpac has been recognised for its mobile banking platform in the past few weeks, with the institution also maintaining the top score in the 2016 Australian Mobile Banking Functionality Benchmark released on June 27th for the third year in a row.
Additional digital advancements save customers time by enabling them to communicate with Westpac electronically and access a range of banking services wherever they are.
Some of the options include viewing account balances without logging into mobile banking, opening an account, notifying Westpac of overseas travel, getting cash out without a card, activating a card by taking a photo, and putting a card on hold if it is misplaced.