Westpac appoints DDB Australia for above-the-line creative advertising services
29 August 2012
Westpac has today announced the appointment of DDB Australia to provide above-the-line creative advertising services following a comprehensive review.
Acting General Manager, Strategic Marketing, Jim Tate, said he was delighted with the appointment.
“DDB demonstrated an excellent understanding and insight into our business that was evident through their creative presentations. There was great chemistry with the teams throughout the process and we are delighted to be working with a team with their leadership and creative capability.”
DDB Australia and New Zealand chairman and chief executive Marty O’Halloran said that the appointment is a win for both the Melbourne and Sydney offices.
“We made sure our best banking people were on this pitch regardless of geography. Both offices worked seamlessly together to produce outstanding work that clearly resonated with the Westpac team.
“We are delighted to be working with such great people at Westpac.”
The appointment is for services for Westpac Retail & Business Banking and relates to above-the-line creative advertising services only.