Where do the insights come from?

We draw on over 10 years of ongoing, independent research. We’ve tracked the latest trends and opinions of home buyers at different stages of their journey. This ensures our insights reflect the real experiences of Australians.

Our research approach

Between 15th and 27th May 2026:

• 2,000 adults from all over Australia (both capital and non-capital city areas) took part in a survey
• Organised by Westpac, the survey was held online by Lonergan Research.^[#]

This research means we can now share up-to-date findings from our latest Westpac Home Ownership Report.

Featured insight

First home buyers rethink location and property type to enter the Australian housing market

Demand to buy remains strong, but a shortage of suitable homes is making it harder for Australians to enter the property market. According to the Westpac Home Ownership report shows limited housing supply is now one of the most significant barriers to home ownership - alongside affordability.

Fewer listings, intense competition and concerns around density are reshaping how home buyers, particularly first home buyers, approach the market as well as highlighting the need for long-term supply solutions.

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Case study: Mia

For years, Mia imagined her future in Newcastle. But after finishing her teaching degree, a job opportunity led her three hours inland to Scone, a quaint town in the Hunter Region of NSW.

What wasn’t in Mia’s plan - and what she couldn’t foresee - was how quickly Scone began to feel like home. Intended as a pit-stop enroute to the city, the regional town instead became the place she bought her first property.

More on Mia