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Brand guidelines

Last updated: Sept 2013

Our tone of voice, brand personality, logo and the Westpac imagery.

Digital guidelines

Last updated: June 2013

Digital element specs – fonts, typography, colour palette, buttons and more.

Digital writing guidelines

Last updated: June 2015

Why and how we write the way we do for online, tablet and mobile.

Spots & Specs

Last updated: Apr 2016

Creative guidelines for all digital campaign webtiles.

NBA standards & guidelines

Last updated: Apr 2014

New Westpac Online Banking mobile and desktop NBA display types and placements.

NBA Spots & Specs

Last updated: Apr 2014

Creative guidelines for the new Westpac Online Banking NBA and campaign webtiles.

Video guidelines

Last updated: Sept 2013

Look, feel and tone, messaging content and how to's.

DM guidelines

Last updated: Apr 2013

Our tone of voice, photography, specs and examples for DM.

Important info

This site should be your single source of truth. As style guides evolve, be sure to check back here regularly to ensure you use the latest versions.

Passwords will be updated quarterly.  If yours expires, check with your stakeholder to obtain the latest access details.

However, if you're looking to create a new customer experience beyond these guidelines, please contact the CX team.