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China is the world’s largest agricultural producer and food consumer. With food demand forecast to double by 2050, China is facing significant challenges around food quality, productivity and environmental impact.

Market trends include rapidly growing cross-border trade and e-commerce, increasing consumption in T2+ cities, and outward investment. The China-Australia Free Trade Agreement (ChAFTA) has won unprecedented market access for Australian agriculture products and services. Opportunities for Australian businesses exist across commodities, production inputs, technology and services, research partnerships and investment.

Delegates in the Westpac agribusiness Trade Mission to China will learn about these trends and opportunities, and will meet with Chinese companies and Agricultural industry experts as outlined within the itinerary.