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Embracing Societal Change

Below are some of the initiatives we are progressing in each of our four focus areas.

What we are doing

Ensuring our workforce is representative of the community

  • Fostering a workforce that embraces a wide diversity of people - those from different cultural backgrounds, with different life experiences, ages, abilities, genders, sexual orientation, thoughts and perspectives.
  • Addressing the issue of 'unconscious bias' through employee training and encouraging the uptake of flexible work arrangements among employees.
  • Introduced new approaches to recruitment which recognises that the talent economy has fundamentally changed as top performers are more often moving fluidly between industries, organisations and countries.

Extend working lives and quality of life

  • Providing the best physical environment, tools, technology, systems and policies to support our employees to be more agile, improve their ability to work remotely from the office, and achieve greater productivity.
  • Introduced an innovative and market leading Enterprise Agreement that includes new benefits such as 12 weeks of flexible lifestyle leave per year, superannuation paid on up to two years' unpaid parental leave and 10 days' paid leave per year to support employees experiencing domestic and family violence.

Anticipate future needs of ageing and culturally diverse customers

  • Introduced initiatives to support financial wellbeing of customers, particularly as they plan for retirement. This included the launch of a contact centre for Prime of Life customers aged 50+ years.
  • Launched our most ambitious Reconciliation Action Plan to support the growth and prosperity of Aboriginal and Torres Strait Islander people.
  • Improving policies and the way we welcome new Australians to help reduce the stress involved in starting new lives.
  • Developed a Supplier Diversity policy to formalise our aspiration to increase the diversity of the businesses from which we source products and services.
  • Proactively celebrating significant cultural milestones such as Lunar New Year, Autumn Moon, Diwali and National Reconciliation Week and NAIDOC Week.

Summary of key achievements

  • Achieved our goal of 50% women in leadership roles by 2017.
  • Published our updated Human Rights Position Statement and 2020 Action Plan and released our first statement in response to the UK Modern Slavery Act.
  • St.George bank accredited as Australia’s first dementia friendly bank by Dementia Australia.
  • Exceeded our 2015-2017 Reconciliation Action Plan commitment of recruiting 500 new Aboriginal and Torres Strait Islander employees by 2017.


Detailed commentary and metrics on our performance can be accessed in our: