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Better financial futures

Helping customers to have a better relationship with money, for a better life.

Why is this important?

The concept of retirement is evolving as we live longer and post-work income streams are required to stretch further. At the same time, the gap between the richest and poorest in Australia and New Zealand has widened over the past 10 years, and is expected to widen further. Youth unemployment is rising and housing affordability is declining. In the Pacific Islands, many people still lack access to basic financial services.

That's why we are continuing to explore new paths of personal wealth creation, backing initiatives that are driving positive social change, and finding new ways to help people have more sustainable financial futures. After all, we believe Westpac can remain strong only if our economy and society remain strong and financially resilient.

Taking action

We are focusing on four key areas:

  • Advancing the nation through social change
  • Helping out in times of need
  • More inclusive banking and building financial capability
  • Investing in economic wellbeing and greater prosperity


Initiatives in action

Microfinance loans supporting entrepreneurs

Mervyn Pinto is one of more than 800 aspiring business owners who have been able to realise their dreams by accessing microfinance and support.

Find out more

Financial education turning debt to dreams

Adrienne Windley was one of around 60,300 people who undertook financial education programs offered by Westpac Group.

Find out more

Building resilience after natural disasters strike

Westpac's Natural Disaster Recovery Grants are helping communities rebuild following fires, floods and cyclones.

Find out more

Positive results for first social benefit bond

The Benevolent Society's Resilient Families program - funded via a $10 million Social Benefit Bond launched in partnership with Westpac and CBA - has delivered positive results.

Find out more

Our progress

How we are tracking against our measures:

Measure  2013  2014  2015 2016 2017  Target by 2017
Ensuring all our customers have access to the right advice to achieve a secure retirement
Average customer satisfaction rating as reflected through BT Advisor view. - - 4.89 4.89 4.91 4.90 out of 5.00
Helping our customers meet their financial goals in retirement  
Westpac Group customers with Westpac Group superannuation (%)1  7.4  8.1 8.1 8.92 7.5 8.9
Increase access to financial services in the Pacific 
Customers brought in the banking system (cumulative) 147,392 225,260 292,374 296,931 354,981 300,000
Transactional volume of in-stores (per year)2  - 379,971  391,843 220,356 332,081
Mobile banking activations (cumulative numbers)  - 11,875  58,660 108,602 176,956 173,000 
Help people gain access to social and affordable housing
Make up to $2bn available for lending and investment in the social and affordable housing sector by 2017 (bn) Mobile banking activations (cumulative numbers) 0.65 0.82 1.02 1.05 1.32 Up to 2.0


1. Revised target to reflect our refreshed branch distribution model for superannuation and response to recent regulatory changes.

2. Revised target to reflect recent sale of banking operations across Pacific business and shift towards banking using mobile technologies in the region.