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Our latest TV commercial

Westpac Brand Campaign

Building on our Westpac brand ‘Help. It’s what Australians do’ campaign, that earlier this year brought to life the Australian spirit of mateship and helping throughout our nation’s history. This new campaign tells the story of Frank, a fictional character and larger than life bloke with a big bushy moustache. Frank is well-loved by his community, friends and family due to his generous and helpful spirit. The ad takes us on the journey of Frank’s life ending with a fitting and unique tribute to a man that has touched many people’s lives.

At Westpac, we want to help you through life’s most vulnerable moments. We’ve reviewed processes and policies and have made changes for the better. It is now easier for our customers to access estate funds to help pay for funerals, memorial services and other associated costs. We’ve created a step by step guide and checklists for customers to help navigate their way through managing a deceased estate and better preparing for one of life’s most difficult times.


Please take a look at the guides and checklists, here.

We’re here to help.