Our strategy

Westpac's customer-centric business strategy is based on:

Developing a deep understanding of our customers' needs
Providing value-added solutions that seek to meet these needs
Deepening and building long-term relationships
Dramatically improving the experience customers have with us

Our strategic priorities are focused on improving our distribution and customer offerings:

Putting customers at the centre of everything we do: Driving a strong customer culture while developing and implementing compelling customer segment strategies – bringing banking and wealth management together for the customer.
Further developing our people's capabilities: Strengthening skills, depth of talent, collaboration and teamwork. Encouraging boldness and promoting achievement.
Transforming our distribution model: Establishing and driving locally empowered businesses – very close to the communities they serve. Continuing to invest in Business Banking and Wealth.
Investing in Operations improvements: Being easy to deal with, transforming service delivery, strengthening technology capabilities, increasing reliability and consistency of service, and focusing on driving productivity while eliminating duplication.
Leading in sustainability: Embedding sustainability concepts in all elements of the business. Continuing to develop risk management as a competitive advantage.

Annual Report

The 2008 Annual Report is now available.

Latest news story

Stay up to date with the latest media release or check out our media archives.

History of Westpac

Order your copy (PDF 70kb) of the History of Westpac for only $22 (inc GST).

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