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17 September 2007

Westpac looks to the future with launch of new advertising campaign

Westpac will tonight demonstrate how it is aligning its future with a better standard of living for all stakeholders with the launch of a new advertising campaign which follows on from the very successful 'Every Generation' campaign.

The 'Your Future is Our Future' campaign will be launched with a focussed advertising blitz during peak viewing time on Channel Seven tonight followed by an intensive TV, print and outdoor advertising campaign running until the end of October.

Westpac's General Manager, Consumer Marketing, Susan Nixon, said the new campaign was an evolution of the brand values that underpinned the highly successful 'Every Generation' campaign. This advertising highlighted the bank's commitment to its customers, employees, the community and the environment.

"At Westpac, we recognise the interdependency between corporate responsibility and individual well-being. Through the 'Your Future is Our Future' campaign, we are demonstrating how our future success is tied to the future prosperity of our customers, employees, the wider community and the environment," Ms Nixon said.

"This campaign launch reflects Westpac's strong internal values and the win-win benefits we are delivering to customers and other stakeholders by taking a leadership position on sustainability.

"Never before has the importance of sustainability resonated so strongly with our stakeholders. The 'Your Future is Our Future' campaign clearly demonstrates Westpac's unequivocal commitment to securing a brighter future for all of us," Ms Nixon concluded.

Ends.

For Further Information

Jane Counsel
Media Relations
Westpac Banking Corporation
Ph: (02) 8253 3443
0416 275 273

Campaign Fact Sheet

Media

• Campaign to be seen on TV (free-to air and Pay), small format outdoor, daily metro newspapers and newspaper inserted magazines
• Campaign launches on Monday 17 September and will be in the market for seven weeks
• Campaign will be seen by approximately 8 million people over a seven week period
• TV campaign launches with vertical sponsorship on Channel Seven on Monday 17 September in Sydney, Melbourne, Brisbane, Adelaide and Perth. The TVC will be shown every half hour between 6.00pm and 10.30pm and Westpac will sponsor all peak programs from 8.00pm
• The outdoor campaign will commence on Tuesday 18 September and will be in the market for two weeks, with a mix of bus shelters and stand alone posters to be seen in Sydney, Melbourne, Brisbane, Gold Coast and Perth
• A special Westpac four page wrap-around the SMH's Good Weekend magazine will be featured on Saturday 22 September. This is only the second time the Good Weekend has allowed its magazine to be wrapped and is a first for advertising in the finance sector. Advertising in newspaper inserted magazines will begin on 29 September and continue over three weeks.

Creative

• The campaign creative features people in authentic situations, as well as images that reflect Westpac's commitment to its customers, employees, the environment and the wider community
• TVCs include footage of a father and baby; old growth forest; a young couple; a penguin; surf life savers and a farmer
• Creative was developed by Creative Director Paul Fishlock, Art Director Michael Malherbe and Directed by Nick Robertson of Plaza Films.

'Your Future is Our Future'

• Reflects Westpac's purpose to help people achieve a better standard of living
• Is a natural progression from Westpac's 'Every Generation' campaign
• Reflects Westpac's core customer value proposition which recognises the interdependency between corporate responsibility and individual well-being.