But what does 'doing the right thing' look like against a backdrop of personal debt levels that continue to grow; in an environment where people are changing the way they borrow and are spending more than ever before?
It means having a long hard look at our practices and ensuring that we aren't contributing to over-commitment.
It is also been about increasing the money management capabilities of our customers through things like our Financial First Steps program and focusing on the specific needs of disadvantaged groups.
Over at BT Financial Group, Westpac's wealth management business, the focus is also on providing 'responsible financial advice'. Our planners recommend solutions to customers only after undertaking a full discussion of their financial needs and investment goals.
Most people will have around 28 years in retirement to fund, so the quality of financial advice they receive during their working years can have a signifi cant impact on their future standard of living. That's why we believe it's vital our customers have access to impartial and high quality financial advice.
Again, not rocket science but certainly the right thing to do for our customers and inevitably, the right thing to do for our business.
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