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Westpac Private Bank offers exclusive and individualised banking, investment and wealth management services and products to a few thousand high net worth clients amongst Westpac's client base of seven million.

These high net worth clients often face complex decisions around the best way to protect and grow their wealth, how to structure their investments or borrowings, or how to balance competing business or wealth demands. They need expert advice from someone they can trust who has a clear and deep understanding of their financial situation and their wealth needs at their stage in life. And this trusted adviser is their Private Banker: the key relationship builder for this highly personalised service arm of our banking and wealth management businesses.

The Private Bank works at the intersection of Westpac Bank and its wealth management arm, BT Financial Group. It is therefore uniquely positioned amongst the top Australian private banks to offer high net worth clients a very broad range of products and services that can be specifically tailored for high net worth clients. From something as simple and as vital as daily banking needs, through to flexible lending arrangements, managed funds, shares and super, or more sophisticated investments such as structured products, hedge funds and direct infrastructure investments.

A hallmark of private banking is providing dedicated personal service. At Westpac Private Bank this is delivered by a team of proactive private banking professionals. Private Bankers help a client decide things like how much to borrow, when to invest, how to structure their dealings and in what country. The range of products extends beyond BT and Westpac to include high quality offerings chosen from around the globe.

As well as the client's Private Banker, there are vital roles in the wider private bank support team, such as Assistant Private Bankers, as well as specialists across BT and Westpac that can be called on to ensure the client's financial needs are met. These partners include business banking specialists, institutional bankers, investment managers and strategic financial planners.