Marketing

What most companies call the marketing department, we call 'Customer Experience', and we have organised ourselves and our resources in a way that best equips us to understand and meet the needs of our customers.

Customer Experience is about understanding our customers, developing products and offerings to meet their needs, and identifying the areas of greatest potential to improve the service we provide. We have a number of areas of functional expertise:

Market research and market analysis
Customer value proposition and strategy development
Service strategy
Brand strategy and advertising
Customer analytics, customer relationship management and direct marketing

As a group, we work together in a fast paced, highly collaborative team environment to support Westpac in achieving its customer focus strategy. We employ best practice marketing solutions, always with the customer's needs paramount.

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